Project Sticker Shock/ Brown Bag Campaign

Project Sticker Shock
Why do Project Sticker Shock?
  • Project Sticker Shock is a community awareness campaign intended to address youth access to alcohol and community norms that support not providing alcohol to minors.
  • This activity is used to help remind store clerks as well as adults purchasing alcohol that providing alcohol to youth that are under the age of 21 is illegal.
  • The project unites youth, alcohol retailers, teachers, parents, law enforcement and community members in striving for a common goal
What does the Project Entail?
  • With the cooperation of local alcohol retailers, youth place stickers on multi-packs of alcohol (beer, wine coolers, etc.). 
  • The message on the sticker includes legal information about providing alcohol to minors in hopes of preventing adults from purchasing for underage youth. 
  • This projects impact is increased by media coverage and signs that participating alcohol retailer’s display of the Project Sticker Shock Campaign. 

The Laws and Consequences

  • It is illegal for anyone under 21 to consume or possess any alcoholic beverage.
  • It is illegal for any person 21 or older to purchase or provide alcohol to anyone
  • underage.
  • Upon conviction, violations of this section result in a Class 1 misdemeanor, punishable with fines up to $1,000 and/or one year in jail.


Brown Bag Campaign

In conjunction with Project Sticker Shock, brown liquor bags with the Project Sticker Shock sticker are distributed to liquor stores in Orleans County to use during prom and graduation season. Thank you the following stores for your participation this year! 

  • Plaza Liquor Store, Albion
  • Main Street Liquor & Wine, Albion
  • Lakes Wine N Spirits, Medina
  • Main Liquor Store, Medina
  • Sixes & Sevens Spirits, Lyndonville

-Click here to see the Project Sticker Shock/Brown Bag Campaign Newsletter -